Highly Explosive Wheels — Package design
Product shoot / Design for social awareness
Highly Explosive Wheels is a fictional brand that explores the intersection of branding and propaganda. This conceptual brand uses bold visuals, aggressive typography, and subversive messaging to critique the aesthetics of consumerism and power. Through dynamic packaging design, the project plays with militaristic cues and explosive imagery to draw attention—while raising questions about the persuasive nature of design itself
“The wheels in this package were built for bombing hills — fast, loud, and unapologetic. Skateboarding is a universal language that connects people. Throughout history, war has shaped the story of our world. Propaganda glorifies conflict, selling ideals of dominance and superiority. The legacy of imperialism and colonialism still echoes today, leaving behind deep and visible inequalities.”