Rob Skate Academy — Visual Identity Redesign
Photoshop and Illustrator
Rob Skate Academy is a grassroots skateboarding organization dedicated to serving underserved communities across the Bay Area. Over the past three years, I’ve worked closely with the academy as a skate instructor, witnessing firsthand its impact and unique approach to teaching, one rooted in mindfulness, inclusivity, and personal growth through skateboarding.
This rebrand project reimagines the academy’s visual identity to better reflect its values and mission. The new logo draws inspiration from Bay Area signage, local culture, and collegiate aesthetics — elements that nod to the academy’s role as both an educational space and community hub. The design aims to introduce an academic yet approachable tone, helping Rob Skate Academy stand out while staying true to its grassroots origins.